What is Nike's recipe for success

Now has almost no one what people have strange, and Nike brand for Nike brand introduced know not much, but for Nike brand, it had to introduce from 1963 to start. Perhaps can make to interested in sports brand to Nike, enterprise culture, business history of people learn more, and has a certain value, Nike legend version of the brand story has many advantages is worth using for reference and study.

NIKE this name, in western people eyes is very lucky, and easy to read, very easy to call loud. NIKE trademark symbol of the Greek goddess of victory, representing the wings feathers speed, but also represent the dynamic and gently. Nike's Nike trademark, design is a little hooks, modelling is Jane clean powerful, nasty like lightning, a see let people think of use Nike sports goods produced after the speed and power. First resistance to g "named sports shoes, sole have square to enhance the stability of convex, shoe body on both sides of a sword of curved shape, the wings of the goddess hook symbol. Nike AD this sentence Just do it is the classic of advertising, which can be understood as "I only choose it; and with that a; to try" more can be understood as "Just do it, perseverance," and so on, Just do it "is also a fine god concept Nike sports.

NIKE is entering China in 1980 in Beijing, the establishment of the first contact representative office. NIKE production After the NIKE adhering to the "Local for Local" (where, for where) ideas, and will not only advanced technology into China, and the whole heart to Local talent, production technology, sales of the concept of the training, and took the Local, use Local, in China made fly speed progress. 2002 small Nike to enter the Chinese market. With its international design style fusion of adult NIKE sports design elements, emphasize fashion sense and the perfect combination of functional by the majority of teenagers green industries. The first of the Nike air cushion technology to sports brought about a revolution. The use of this technology in the manufacturing of sports shoes can be a very good protection of the body, especially athletes and ankle and knee, prevent its vigorous exercise in his knee, and to reduce the impact and abrasion. The technology of sports shoes once roll out air cushion has become so popular.